Ad spend
AED 35,720
Powered by Clozer
House Of Cakes
Live performance and AI actions across your marketing stack — last 30 days.
Revenue
—
Connect purchase tracking to see revenue
ROAS
—
Results
0
Gross profit
—
Set margin in admin to enable
Trends
Daily history captured by Clozer — fills in as the platform runs each morning.
Ad spend (30-day rolling)AED 35,980
Results (30-day rolling)0
Channels
Performance across every connected platform — last 30 days.
Google Ads
Spend
AED 15,998
Conversions
87.9
Conv. value
AED 52,841
ROAS
3.30x
Email (Klaviyo)
Email revenue
AED 0
Recipients
3,078
Opens
1,496
Clicks
50
Store (WooCommerce)
Store revenue
AED 0
Orders
0
What the AI did this week
Every recommendation and execution made by your Clozer AI agents, newest first.
- Flag for reviewReviewing
50 clicks generated AED 0. Either the landing pages are broken, products are out of stock, or checkout is failing in the UAE. Audit the click destination for each live flow — especially Abandoned Cart (id=VwLuHN) and Browse Abandonment (id=S9MuAv) — end-to-end on a UAE mobile device.
20h ago - Flag for reviewReviewing
AED 0 across campaigns AND flows with 3,078 recipients and 50 clicks is almost impossible organically. Klaviyo-Shopify integration or conversion event firing is likely broken. Fix tracking before any spend decision — every day this is unfixed is revenue flying blind.
20h ago - Archive loserReviewingZZZ-DEPRECATED-CLOZER-HOC-Wealth-1500min-WebPurchase
ZZZ-DEPRECATED prefix confirms this is superseded. PAUSED, AED 0 spend. All 3 ad sets PAUSED. Archiving eliminates clutter and prevents ghost reactivation.
20h ago - Archive loserReviewingZZZ-DELETE-empty-moneyfilter
ZZZ-DELETE-empty-moneyfilter: PAUSED, AED 0 spend, 0 results. Name flags it for deletion. Archive to clean account and eliminate any risk of it being switched live in error.
20h ago - Flag for reviewReviewing
54 clicks from 8,117 recipients (0.67% CTR) is well below the 2-3% benchmark. Open rate (34.4%) is MPP-inflated and unreliable. The gap between opens and clicks points to weak CTAs, irrelevant offers, or broken links inside the emails themselves.
1d ago - Flag for reviewReviewing
All 6 flows are live. AED0 across campaigns AND flows with 8,117 recipients is not a content problem alone — Klaviyo revenue attribution is likely broken (missing pixel, checkout not passing order events, or currency mismatch). Fix tracking before optimising anything else.
1d ago - Archive loserReviewingCLOZER-HOC-WA-Launch-May24
AED 18,000 burned: MoneyFilter VIPLAL AED 3,088 at freq 3.54 (severe fatigue), BabyMilestones AED 7,293 freq 2.15, KidsBirthdays AED 4,768 freq 2.01, LuxuryStatus AED 1,920 (CTR 0.77% — wrong audience). Zero results across all 6 ad sets. WhatsApp tracking is clearly not firing. Archive immediately; fix the CTWA result event before any relaunch.
1d ago - Archive loserReviewingCLOZER-HOC-Premium-IG-CTWA-May25
AED 7,518 on one ad set (iOS Women, AED 250/d, freq 1.99), 0 results recorded. CTWA campaigns must fire a WhatsApp-open or messaging event as the result — none are registering. Likely tracking misconfiguration. Archive; fix tracking before relaunching.
1d ago - Archive loserReviewingCLOZER-HOC-Wealth-Zones-May28
AED 4,548 spent across 3 geo-split ad sets (Dubai Named Zones AED 3,264, Dubai PinDrops AED 936, Abu Dhabi AED 347), 0 measurable results. Engagement objective produces no purchase or lead signal. Archive and rebuild as CTWA with OUTCOME_ENGAGEMENT only if WhatsApp tracking is confirmed live.
1d ago - Archive loserReviewingCLOZER-HOC-Webshop-Traffic-May29
AED 6,058 spent, 0 results. Traffic objective drives clicks, not conversions — fundamentally wrong objective for a custom-cake product. Broad ad set alone burned AED 4,184 (freq 2.24). Archive and relaunch as OUTCOME_SALES or CTWA if conversion tracking isn't viable.
1d ago