Client
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| Platform | Account | Status |
|---|---|---|
| woocommerce | https://houseofcakes-dubai.com | active |
| google_ads | 1266842943 | active |
| klaviyo | House Of Cakes Dubai | active |
| meta | act_1397430475485011 | active |
Ask about this client's performance and get live, grounded analysis + recommendations. Read-only — to act, use Run an agent and approve the proposals.
Creates the full campaign + ad set + ad in the ad account, PAUSED. Upload the client's image/video/carousel + copy, build, then activate — all without leaving the platform.
Connect the client's Facebook Page (one-time, lets the platform build creatives as that page):
Describe the creative you want. Clozer writes the image prompt, generates the image, and uploads it to this client’s Meta account. Paste the resulting image hash into the Build-campaign creative.
Creates a full Search campaign (budget + ad group + responsive ad + keywords) in the account, PAUSED. Enable it in Google Ads when you're ready.
Creates a full PMax campaign (budget + asset group + text and image assets) in the account, PAUSED. PMax is conversion-based — the account needs conversion tracking configured. Enable when you're ready.
Design a branded email (or let Clozer AI draft it), preview it live, then push a DRAFT to the client's Klaviyo. It never sends on its own — review and send it in Klaviyo.
Already have HTML? Drop it straight into a DRAFT campaign. It never sends on its own — review and send it in Klaviyo.
Reads live campaign data and proposes optimisations. Nothing is changed on the account — actions wait for approval below.
Latest run 19h ago: I'll analyze this account now. The headline finding: **all 6 core flows are live, yet email revenue is AED 0**. That means the flows are built but not converting — the problem is structural (tracking, Klaviyo-Shopify int
50 clicks generated AED 0. Either the landing pages are broken, products are out of stock, or checkout is failing in the UAE. Audit the click destination for each live flow — especially Abandoned Cart (id=VwLuHN) and Browse Abandonment (id=S9MuAv) — end-to-end on a UAE mobile device.
AED 0 across campaigns AND flows with 3,078 recipients and 50 clicks is almost impossible organically. Klaviyo-Shopify integration or conversion event firing is likely broken. Fix tracking before any spend decision — every day this is unfixed is revenue flying blind.
ZZZ-DEPRECATED prefix confirms this is superseded. PAUSED, AED 0 spend. All 3 ad sets PAUSED. Archiving eliminates clutter and prevents ghost reactivation.
ZZZ-DELETE-empty-moneyfilter: PAUSED, AED 0 spend, 0 results. Name flags it for deletion. Archive to clean account and eliminate any risk of it being switched live in error.
54 clicks from 8,117 recipients (0.67% CTR) is well below the 2-3% benchmark. Open rate (34.4%) is MPP-inflated and unreliable. The gap between opens and clicks points to weak CTAs, irrelevant offers, or broken links inside the emails themselves.
All 6 flows are live. AED0 across campaigns AND flows with 8,117 recipients is not a content problem alone — Klaviyo revenue attribution is likely broken (missing pixel, checkout not passing order events, or currency mismatch). Fix tracking before optimising anything else.
AED 18,000 burned: MoneyFilter VIPLAL AED 3,088 at freq 3.54 (severe fatigue), BabyMilestones AED 7,293 freq 2.15, KidsBirthdays AED 4,768 freq 2.01, LuxuryStatus AED 1,920 (CTR 0.77% — wrong audience). Zero results across all 6 ad sets. WhatsApp tracking is clearly not firing. Archive immediately; fix the CTWA result event before any relaunch.
AED 7,518 on one ad set (iOS Women, AED 250/d, freq 1.99), 0 results recorded. CTWA campaigns must fire a WhatsApp-open or messaging event as the result — none are registering. Likely tracking misconfiguration. Archive; fix tracking before relaunching.
AED 4,548 spent across 3 geo-split ad sets (Dubai Named Zones AED 3,264, Dubai PinDrops AED 936, Abu Dhabi AED 347), 0 measurable results. Engagement objective produces no purchase or lead signal. Archive and rebuild as CTWA with OUTCOME_ENGAGEMENT only if WhatsApp tracking is confirmed live.
AED 6,058 spent, 0 results. Traffic objective drives clicks, not conversions — fundamentally wrong objective for a custom-cake product. Broad ad set alone burned AED 4,184 (freq 2.24). Archive and relaunch as OUTCOME_SALES or CTWA if conversion tracking isn't viable.
AED 0 total email revenue across all 6 live flows and any campaigns. 8,125 recipients, only 56 clicks (CTR 0.69%). Flows are live but not attributing a single sale. Likely broken tracking, wrong trigger metrics, or links pointing to broken/mis-tagged URLs. Needs immediate audit before more sends.
AED 18,039 is the single largest spend in the account with 0 results. MoneyFilter ad set at freq 3.57 is severely fatigued. LuxuryStatus at 0.76% CTR is dead. The 0-result pattern across all 6 ad sets points to a broken WA conversion event, not audience failure. Archive now — fix tracking before relaunching.
AED 7,564 spent on a single Instagram Women ad set (freq 1.98, reach 59K), 0 results. Campaign name says CTWA but objective is OUTCOME_ENGAGEMENT with no WA conversion event firing. Tracking is broken or the WA link is missing. Archive and rebuild with a verified CTWA conversion event before reactivating.
AED 4,576 spent, 0 conversions. Engagement objective optimises for post interactions, not orders or WA opens. All 3 ad sets (Abu Dhabi, Dubai PinDrops, Dubai NamedZones) show identical 0-result pattern. Archive and relaunch with OUTCOME_ENGAGEMENT CTWA conversion event or OUTCOME_LEADS.
AED 6,051 burned with 0 results. Traffic objective drives clicks, not purchases or WhatsApp opens — wrong objective for a custom-cake client. Broad ad set (freq 2.25) is also fatiguing. Archive and redirect budget to CTWA or Sales objective.
Zero revenue across 8,104 recipients strongly suggests list bloat with unengaged contacts inflating send volume and suppressing deliverability. A Sunset flow identifies contacts with 0 opens/clicks in 90+ days, sends a final re-permission email, then suppresses non-responders to protect sender reputation.
No Winback flow exists. With AED 0 revenue and 8,104 recipients, a portion of the list is likely lapsed or never-purchased. A Winback flow with a strong offer (tied to the Welcome 10% or VIP 15% discount logic already in account) re-monetises dormant contacts before they go cold permanently.
Zero revenue despite live flows means the warm segment has never converted. A stripped-down email — one hero product, one CTA, urgency anchor (e.g. limited stock or 48hr offer) — tests whether the barrier is email content or post-click. Isolating clickers removes list noise.
57 clicks from 8,104 recipients. Industry floor for ecommerce is ~1.5-2%. Emails are being opened (34.5%, MPP-inflated) but not clicked. Subject lines may pull opens but body copy or CTAs are not driving action. Content audit needed across all 6 live flows.
8,104 recipients, 57 clicks, AED 0 revenue. 0.70% CTR is weak but 57 people clicked and zero converted. Flows are live (Welcome, Abandoned Cart, Browse, Post-Purchase). Revenue failure is post-click: landing page, pricing, or checkout friction — not a send volume problem.
Pause, resume, or change the daily budget of a live campaign. Budget raises respect the daily spend cap. Load the list to begin.
Pause, resume, or change the daily budget of a live campaign. Budget raises respect the daily spend cap. Load the list to begin.
Max daily budget (AED) any single approved action may set for one campaign or ad set. Raises above this are blocked at the approval gate. Leave blank for no cap.
Fires real Purchase conversion events from WhatsApp closes. Off by default and fail-closed: needs both the Pixel id and the WABA Page id. Enable deliberately — this affects ad attribution + optimisation.
One-click OAuth (needs app review before external clients can use it) — or enter an account id + key manually below.
Credentials are encrypted (AES-256-GCM) into the vault. Every decrypt is audit-logged.